At the beginning of 2026, during the season of renewal and celebration, Cheerful Music successfully hosted the “Exploring Chinese Melodies • Chinese New Year Edition” International Writing Camp. From January 28 to February 2, 2026 , the camp took place in Shenzhen, China , bringing together international artists from the United States, the Netherlands, and Indonesia , alongside Chinese artists who incorporated regional influences, including Yunnan dialects and local musical

Chengdu, China | December 11, 2025 Cheerful Music Founder & CEO Snow Jiang , a Harvard Business School alumna, was invited once again to speak at the Harvard Business School China Classroom in Chengdu, following her first appearance at HBS in Boston earlier this year. As the first Chinese music company selected as a Harvard Business School teaching case , Cheerful Music shared its latest thinking on the future of the music industry in the age of AI , outlining how the compan

Meet Snow Jiang: singer, songwriter, and fearless CEO of Cheerful Music . Since 2019, she’s been breaking borders between Chinese and Western pop, turning her label into a global launchpad for artists. In this interview with LOCK, Snow opens up about creativity, leadership, and her mission to “fill the world with music.” Read the full interview here: https://www.lockmag.co.uk/qa-with-snow-jiang/