Chengdu, China | December 11, 2025 Cheerful Music Founder & CEO Snow Jiang , a Harvard Business School alumna, was invited once again to speak at the Harvard Business School China Classroom  in Chengdu, following her first appearance at HBS in Boston earlier this year. As the first Chinese music company selected as a Harvard Business School teaching case , Cheerful Music shared its latest thinking on the future of the music industry in the age of AI , outlining how the compan

Meet Snow Jiang: singer, songwriter, and fearless CEO of  Cheerful Music . Since 2019, she’s been breaking borders between Chinese and Western pop, turning her label into a global launchpad for artists. In this interview with LOCK, Snow opens up about creativity, leadership, and her mission to “fill the world with music.” Read the full interview here:   https://www.lockmag.co.uk/qa-with-snow-jiang/

Cheerful Music made a remarkable debut at this year’s Amsterdam Dance Event (ADE) — the world’s most influential electronic music festival. As the only Chinese music company to host an independent stage at ADE 2025, Cheerful Music presented its showcase under the theme “Building The Bridge,” aiming to connect Eastern and Western musical cultures through innovation and collaboration. Click here for the complete article: https://notion.online/cheerful-music-brought-a-new-wave-o