Clash Magazine recently reported on Cheerful Music ’s participation in the SXSW panel held in Austin, Texas. “East x West: Cross Cultural AI Trends In Music Production” During the panel, Cheerful Music founder and CEO Snow. J shared the label’s perspective on AI and human creativity, emphasizing a continued commitment to original, artist-led music and culturally rooted creation amid rapid technological change. The discussion also explored AI’s impact on music production, aud

Austin, Texas | March 16, 2026 Cheerful Music participated in South by Southwest  (SXSW)  with a panel titled “East x West: Cross-Cultural AI Trends in Music Production,”  drawing strong interest from global music professionals seeking deeper insight into the evolving Chinese music market in the age of artificial intelligence. The panel brought together Vivian Wei , Vice President of Copyrights at NetEase Music, Snow J , Founder & CEO of Cheerful Music, and international prod

At the beginning of 2026, during the season of renewal and celebration, Cheerful Music  successfully hosted the “Exploring Chinese Melodies • Chinese New Year Edition”  International Writing Camp. From January 28 to February 2, 2026 , the camp took place in Shenzhen, China , bringing together international artists from the United States, the Netherlands, and Indonesia , alongside Chinese artists who incorporated regional influences, including Yunnan dialects and local musical