Meet Snow Jiang: singer, songwriter, and fearless CEO of  Cheerful Music . Since 2019, she’s been breaking borders between Chinese and Western pop, turning her label into a global launchpad for artists. In this interview with LOCK, Snow opens up about creativity, leadership, and her mission to “fill the world with music.” Read the full interview here:   https://www.lockmag.co.uk/qa-with-snow-jiang/

Cheerful Music made a remarkable debut at this year’s Amsterdam Dance Event (ADE) — the world’s most influential electronic music festival. As the only Chinese music company to host an independent stage at ADE 2025, Cheerful Music presented its showcase under the theme “Building The Bridge,” aiming to connect Eastern and Western musical cultures through innovation and collaboration. Click here for the complete article: https://www.musiccrowns.org/featured-post/cheerful-music-

Cheerful Music hosted a cross-cultural writing camp in China, uniting top Western and Chinese artists such as Moav , MKJ , Bren Joy, ...