EARMILK recently featured Cheerful Music in an in-depth interview exploring the intersection of AI and cross-cultural music creation. In the interview, Cheerful Music founder and CEO Snow. J shared the label’s perspective on the evolving role of AI in the music industry, emphasizing that technology should serve as a tool to amplify creativity rather than replace it. The conversation highlighted the importance of artistic identity, cultural authenticity, and the growing role o

Clash Magazine recently reported on Cheerful Music ’s participation in the SXSW panel held in Austin, Texas. “East x West: Cross Cultural AI Trends In Music Production” During the panel, Cheerful Music founder and CEO Snow. J shared the label’s perspective on AI and human creativity, emphasizing a continued commitment to original, artist-led music and culturally rooted creation amid rapid technological change. The discussion also explored AI’s impact on music production, aud

Austin, Texas | March 16, 2026 Cheerful Music participated in South by Southwest (SXSW) with a panel titled “East x West: Cross-Cultural AI Trends in Music Production,” drawing strong interest from global music professionals seeking deeper insight into the evolving Chinese music market in the age of artificial intelligence. The panel brought together Vivian Wei , Vice President of Copyrights at NetEase Music, Snow J , Founder & CEO of Cheerful Music, and international prod