FOUNDER
Snow Jiang
CEO of Cheerful Music and acclaimed Chinese singer in her own right, she has won numerous awards, subsequently founding the label in 2018. Whilst based primarily in China, Snow Jiang has traveled to over 30 countries and as a result appreciates the difference in cultures between countries and aims to transfer this understanding into Cheerful Music's diverse roster of artists.
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DIRECTOR
Linling Wu
Graduated from Newcastle University and gained a master's degree in Business Management, Linling Wu started in Cheerful Music's marketing team in China.
A&R MANAGER
Sergio Veloz
Sergio joins Cheerful Music as the A&R Manager, leveraging his expertise to top talent in the industry. He focuses on connecting the Chinese and Western markets, scouting and signing artists, and managing catalogue acquisitions and single deals. Additionally, he develops data-driven release plans and specialises in cross-border collaborations, sync-ready catalogues, and creator-first.
A&R
Sara Killeen
Sara brings a distinctive blend of business and creative expertise to our A&R team. With a background in Finance and a degree in Business Management, complemented by her experience as a songwriter, performer, and producer, she bridges the gap between business strategy and artistic vision.
Her combined skill set enables her to identify and nurture emerging talent, align creative direction with market opportunities, and support the development of sustainable, long-term artist careers.
Marketing Specialist
Jianing Wang
Jianing graduated with a Master’s degree in International Multimedia Journalism from Newcastle University. With expertise in media trends, audience insights, and digital communication, Jianing develops marketing strategies focused on music and cultural promotion through content dissemination. At Cheerful Music, Jianing manages social media campaigns, influencer partnerships, and media collaborations, helping artists expand their reach and fostering cross-cultural exchange through music.
