FOUNDER
Snow Jiang
CEO of Cheerful Music and acclaimed Chinese singer in her own right, she has won numerous awards, subsequently founding the label in 2018. Whilst based primarily in China, Snow Jiang has traveled to over 30 countries and as a result appreciates the difference in cultures between countries and aims to transfer this understanding into Cheerful Music's diverse roster of artists.
DIRECTOR
Linling Wu
Graduated from Newcastle University and gained a master's degree in Business Management, Linling Wu started in Cheerful Music's marketing team in China.
A&R Manager
Sergio Veloz
Dynamic and data-driven A&R professional with a proven record
of signing over 100 artists and producers across international
markets. Experienced in catalogue acquisition, deal structuring,
artist development, and end-to-end release strategies. Skilled in
cross-cultural collaboration, with deep understanding of both
Western and Chinese music ecosystems. Brings a sharp business
mindset, creative vision, and hands-on expertise in music
Marketing Specialist
Mingkun Chen
Mingkun holds a BA from the University of the Arts London and an MA in Fashion from Goldsmiths, University of London. With a strong interest in art, culture, and the global music industry, she brings a creative perspective to music marketing and audience engagement.
Her cross-cultural background enables her to navigate both Eastern and Western digital media landscapes, supporting social media strategy, influencer collaborations, and international campaigns. She also helps artists promote their music across cultures, shaping narratives that resonate with diverse global audiences.
