About Us
Cheerful Music (青风音乐) was founded in 2019 and is headquartered in Shenzhen, with an international office in London. As one of China’s most influential international music companies, we are committed to “fill the world with music” through a business model driven by data insights and creative content innovation.
With a keen understanding of market trends, Cheerful Music has successfully produced and promoted multiple viral hit singles that have collectively generated tens of billions of online streams, including “Yi Xiao Jiang Hu (Ke Mu San)”, “Xiao Cheng Xia Tian”, “Ta Shan He”, “Ban Sheng Xue”, and “Xiang Si Yao”.
Our business spans music production, global distribution, artist management, and full-channel marketing, enabling us to support artists and music projects across the entire industry value chain.
Academic and Strategic Recognition
•Strategic Advisor: Cheerful Music’s strategic development is guided by Feng Zhu, a leading expert in platform strategy at Harvard Business School, who advises the company on digital transformation and global expansion.
•Harvard Business School Case Study: Cheerful Music has been selected as a teaching case study at Harvard Business School for its innovative digital music platform strategy in the short-video era.
Our Mission
Whilst the development of social media and technology has indelibly changed the landscape of the music industry, this current streaming era nevertheless provides an opportunity for artists and fans to create, share and listen to music around the world like never before. Our mission is to utilise this whilst also paying attention to the need for developing loyal, engaged fanbases in the physical world.
Our Global Vison
We aim to bridge Eastern and Western cultures, bringing Chinese music to the global stage while helping outstanding international songwriters and artists engage deeply with the Chinese market—ultimately achieving a meaningful integration of artistic creativity and commercial value in the global music industry.
Our Founder
Cheerful Music was established by Snow.J in 2019. Since its inception, Cheerful's goal has always been to support its artists to launch and grow their careers. Snow.J has been a professional singer and songwriter for over a decade, investing time to ensure commercial and viral success for her music.
With the ongoing social media revolution and rapid rise in the popularity of short-form video, Snow.J saw an opportunity to help artists reach fans they might otherwise not have been able to reach and thus Cheerful Music was born.
Our Advisor
Feng Zhu is the MBA Class of 1958 Professor of Business Administration at Harvard Business School. He is an expert on platform strategy, digital innovation and transformation. His research has won many international awards and has been featured in prominent media outlets such as the Washington Post, Financial Times, the New York Times, and the Wall Street Journal. Professor Zhu serves as an advisor to several startups and has provided consulting services to Meta, Microsoft, Uber, Google, Amazon, and other large organizations. Professor Zhu earned his Ph.D. in science, technology and management and a master’s in computer science at Harvard University. As part of Cheerful Music's plan to expand its global presence, Feng Zhu became an advisor to Cheerful Music in 2024 to assist its global expansion.
