Cheerful Music SXSW Panel Recap | The Faster AI Evolves, the More Valuable Human-Created Music Becomes

Austin, Texas | March 16, 2026

Cheerful Music participated in South by Southwest (SXSW) with a panel titled “East x West: Cross-Cultural AI Trends in Music Production,” drawing strong interest from global music professionals seeking deeper insight into the evolving Chinese music market in the age of artificial intelligence.

The panel brought together Vivian Wei, Vice President of Copyrights at NetEase Music, Snow J, Founder & CEO of Cheerful Music, and international producer MKJ. Together, they explored cross-cultural music creation in the AI era and discussed how technology is reshaping the global music industry.

On the international stage of SXSW, the “East x West” dialogue highlighted a shared insight: while AI can generate flawless chords in seconds, it cannot replicate the sudden spark of inspiration that strikes in the quiet of the night, nor the raw, sweat-filled energy of a live performance. Human creativity and emotional resonance remain irreplaceable, even amid rapid technological advancement.

Looking ahead, Cheerful Music reaffirmed its commitment to original creation, leveraging AI to enhance production efficiency and expand new possibilities for virtual artists, while keeping human creativity at the core. The company will continue to support and connect creators worldwide through initiatives such as international songwriting camps and cross-cultural collaborations.

As Snow J noted during the discussion:

“The faster AI evolves, the more valuable human-created music becomes.”

No matter how algorithms advance, it is the warmth born of human passion that remains the enduring heartbeat of music.