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A&R
Sierra
Sierra brings a fresh perspective to the team. She excels at resource integration and possesses a sharp market sensibility, enabling her to identify promising talent. With extensive experience in marketing, she has a keen eye for recognising artists' unique styles and accurately positioning them within current market trends. This allows her to forge meaningful collaborations with the right artists at the right time.
A&R
Bea
Bea is a cross-disciplinary talent with a strong international outlook and refined commercial music taste. She holds a Master’s degree in Creative and Collaborative Enterprise from UCL. With a background in dance and stage performance, she has a sharp instinct for pop trends and artist development. Bridging global perspectives with deep roots in China, Bea plays a key role in connecting Chinese artists to international markets and supporting Western artists entering China.
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