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A&R
Sierra
Sierra brings a fresh perspective to the team. She excels at resource integration and possesses a sharp market sensibility, enabling her to identify promising talent. With extensive experience in marketing, she has a keen eye for recognising artists' unique styles and accurately positioning them within current market trends. This allows her to forge meaningful collaborations with the right artists at the right time.
A&R
Deer
Deer is passionate about discovering new talent and helping artists grow internationally. A dedicated saxophonist, he knows first-hand how music can connect people across cultures. At Cheerful Music, he builds strong relationships with artists and creates opportunities for their music to reach wider audiences.
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