Lock Magazine: Interview with Cheerful Music CEO Snow Jiang

Meet Snow Jiang: singer, songwriter, and fearless CEO of Cheerful Music. Since 2019, she’s been breaking borders between Chinese and Western pop, turning her label into a global launchpad for artists. In this interview with LOCK, Snow opens up about creativity, leadership, and her mission to “fill the world with music.” Read the full interview here: https://www.lockmag.co.uk/qa-with-snow-jiang/