Cheerful Music Returns to Harvard Business School to Discuss the Future of Music in the AI Era

Chengdu, China | December 11, 2025

Cheerful Music Founder & CEO Snow Jiang, a Harvard Business School alumna, was invited once again to speak at the Harvard Business School China Classroom in Chengdu, following her first appearance at HBS in Boston earlier this year.

As the first Chinese music company selected as a Harvard Business School teaching case, Cheerful Music shared its latest thinking on the future of the music industry in the age of AI, outlining how the company is strategically positioning itself at the intersection of technology, creativity, and culture.

During the session, Snow highlighted a key shift reshaping the global music landscape:

“When music can be generated infinitely, music itself is no longer scarce. The real scarcity lies in the ability to be heard.”

She emphasized that while AI has dramatically increased music output, it cannot replace human insight into emotion, audience behavior, and cultural trends - capabilities that underpin Cheerful Music’s continued success in building viral, culturally resonant works across short-form platforms.

The discussion also explored Cheerful Music’s fully proprietary AI music model, designed with complete copyright ownership and commercial usability at its core, as well as the company’s virtual artist strategy, which positions virtual identities as visual carriers that amplify music discovery and memorability.

In addition, Snow shared Cheerful Music’s global expansion strategy, explaining why London was chosen as the company’s first overseas base, and how differentiated market approaches can create long-term competitive advantages for Chinese music brands internationally.

Cheerful Music’s return to the Harvard classroom reflects the growing global relevance of Chinese music innovation - and its confidence in shaping the next chapter of the industry in an AI-driven era.