Marketing Manager
Full-Time
Job description
As a music marketing manager, you will be responsible for developing and executing comprehensive marketing strategies to promote our artists and their music. You will create engaging campaigns that drive awareness, engagement, and sales. This role requires a deep understanding of the music industry, digital marketing trends, and a creative approach to reach target audiences.
Key Responsibilities
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1. Develop and Implement Marketing Strategies
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Create and execute innovative marketing campaigns to promote music releases and artist branding.
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Utilise digital and traditional channels to maximize reach and engagement.
2. Social Media Management
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Manage and grow social media accounts for artists, ensuring a consistent brand voice and engaging content.
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Stay abreast of social media trends and implement strategies to enhance online presence.​
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3. Content Creation
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Work closely with artists to create compelling content, including visuals, videos, and written materials.
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Coordinate the production of promotional materials such as press releases, bios, and promotional assets.​
4. Data Analysis
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Monitor and analyse the performance of marketing campaigns using relevant metrics.
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Use insights to optimise future strategies and improve overall effectiveness.
5. Collaboration
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Collaborate with internal teams, including A&R and digital distribution, to ensure cohesive and integrated marketing efforts.
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Build and maintain relationships with external partners, influencers and media outlets.
Job Requirements
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Bachelor’s Degree in Marketing, Music Business or a related field.
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Proven experience in music marketing, with a strong portfolio of successful campaigns.
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Deep understanding of the music industry, including trends, genres, and audience preferences.
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Expertise in social media platforms and digital marketing strategies.
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Strong creative and strategic thinking skills.
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Excellent written and verbal communication skills.
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Proficient in using marketing analytics tools.
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Ability to work collaboratively in a fast-paced and dynamic environment.
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Passion for music and a keen interest in staying current with industry developments.
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Salary: D.O.E